Small business revolution : how owners and entrepreneurs can succeed /

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"Part uplifting narrative and part instructional manual, Small Business Revolution explains how SMBs can endure a recession and remake themselves for a post-pandemic marketplace. Using examples from the award-winning TV show of the same name and from Deluxe's 4.5 million customers, entrepr...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: McCarthy, Barry C. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : Wiley, [2022]
Sujets:
Small business > Management.
Small business > Finance.
Small business > Growth.
Petites et moyennes entreprises > Gestion.
Petites et moyennes entreprises > Finances.
Petites et moyennes entreprises > Croissance.
Small business > Finance
Small business > Growth
Small business > Management
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Table des matières:
  • The Small Business: You are a Very Big Part of America
  • Why? Tough Questions, Tough Decisions
  • Crucial Numbers
  • Concentric Circles
  • Getting Visible
  • Bringing in Business
  • The Craft of Persuasion
  • Relationships
  • Vulnerabilities
  • The Power of Email
  • The Right Way to Use Social Media
  • Power Tools
  • Your Team
  • Eyes Wide Open
  • Epilogue: When to Abandon the Dream?

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