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Ad Planning & Operations Predictive Analytics for Resource Allocation /
Presented by Leondra James, Mgr, Analytics & Operations at Saatchi & Saatchi Saatchi & Saatchi is global, full service advertising agency / creative communications network. Learn about the interesting questions they're asking and how they're leveraging data to answer them. Enta...
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| Format: | Electronic Video |
| Language: | Inglés |
| Published: |
Data Science Salon,
2019.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
| Summary: | Presented by Leondra James, Mgr, Analytics & Operations at Saatchi & Saatchi Saatchi & Saatchi is global, full service advertising agency / creative communications network. Learn about the interesting questions they're asking and how they're leveraging data to answer them. Entails broad overview of predicting advertising initiative resources and their respective allocations. |
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| Physical Description: | 1 online resource (1 video file, approximately 28 min.) |