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Ad Planning & Operations Predictive Analytics for Resource Allocation /
Presented by Leondra James, Mgr, Analytics & Operations at Saatchi & Saatchi Saatchi & Saatchi is global, full service advertising agency / creative communications network. Learn about the interesting questions they're asking and how they're leveraging data to answer them. Enta...
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| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
Data Science Salon,
2019.
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| Edición: | 1st edition. |
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Presented by Leondra James, Mgr, Analytics & Operations at Saatchi & Saatchi Saatchi & Saatchi is global, full service advertising agency / creative communications network. Learn about the interesting questions they're asking and how they're leveraging data to answer them. Entails broad overview of predicting advertising initiative resources and their respective allocations. |
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| Descripción Física: | 1 online resource (1 video file, approximately 28 min.) |