The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /

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This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee enga...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Nelson, Tara-Nicholle (Author)
Format: Electronic eBook
Language:Inglés
Published: Oakland, California : Berrett-Koehler Publishers, Inc., 2017.
Subjects:
Consumer satisfaction.
Marketing.
Consommateurs > Satisfaction.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction
Marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
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The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /
by Nelson, Tara-Nicholle
Published 2017
Texto completo
Texto completo
Electronic eBook
Show all versions (2)

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