The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /

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This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee enga...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Nelson, Tara-Nicholle (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Oakland, California : Berrett-Koehler Publishers, Inc., 2017.
Sujets:
Consumer satisfaction.
Marketing.
Consommateurs > Satisfaction.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction
Marketing
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