Repositioning : marketing in an era of competition, change, and crisis /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Trout, Jack (Author), Rivkin, Steve, 1947- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, [2010]
Subjects:
Positioning (Advertising)
Competition.
Strategic planning.
Marketing.
Marketing
Positionnement (Publicité)
Planification stratégique.
marketing.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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