APA (7th ed.) Citation

Trout, J., & Rivkin, S. (2010). Repositioning: Marketing in an era of competition, change, and crisis. McGraw-Hill.

Chicago Style (17th ed.) Citation

Trout, Jack, and Steve Rivkin. Repositioning: Marketing in an Era of Competition, Change, and Crisis. New York: McGraw-Hill, 2010.

MLA (8th ed.) Citation

Trout, Jack, and Steve Rivkin. Repositioning: Marketing in an Era of Competition, Change, and Crisis. McGraw-Hill, 2010.