New brand leadership : managing at the intersection of globalization, localization, and personalization /

New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors' 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging fro...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Light, Larry (Author), Kiddon, Joan, 1949- (Author)
Format: Electronic eBook
Language:Inglés
Published: Old Tappan, New Jersey : Pearson Education, 2015.
Subjects:
Branding (Marketing) > Management.
Marketing > Management.
Advertising > Management.
Stratégie de marque > Gestion.
Marketing > Gestion.
Publicité > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Branding (Marketing) > Management
Advertising > Management
Marketing > Management
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