Chargement en cours…
Branding demystified : plans to payoffs /
The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect b...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
2010.
|
| Sujets: | |
| Accès en ligne: | Texto completo |