Internal marketing : tools and concepts for customer-focused management /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ahmed, Pervaiz K.
Corporate Author: Chartered Institute of Marketing
Other Authors: Rafiq, Mohammed
Format: Electronic eBook
Language:Inglés
Published: Oxford ; Woburn, Mass. : Elsevier Butterworth-Heinemann, 2004.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Organizational effectiveness.
Organizational effectiveness > Case studies.
Relationship marketing.
Customer relations.
Marketing > Gestion.
Marketing > Gestion > Études de cas.
Efficacité organisationnelle.
Efficacité organisationnelle > Études de cas.
Marketing relationnel.
Customer relations
Marketing > Management
Organizational effectiveness
Relationship marketing
Case studies
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