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A focused issue on the marketing process in organizational competence /
Reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. The papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the relevance of marketing theory...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Amsterdam ; Boston :
Elsevier JAI,
2005.
|
| Collection: | Research in competence-based management ;
v. 1. |
| Sujets: | |
| Accès en ligne: | Texto completo |