Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer.

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How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? A...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Sorman-Nilsson, Anders
Format: Électronique eBook
Langue:Inglés
Publié: Wiley, 2013.
Sujets:
Product management.
Business planning.
Success in business.
Thought and thinking.
Digital communications.
Technology.
Technology
Thinking
Gestion > Informatique.
Technologie.
Produits commerciaux > Gestion.
Succès dans les affaires.
Pensée.
Transmission numérique.
thinking.
BUSINESS & ECONOMICS > Advertising & Promotion.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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