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Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer.
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? A...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Wiley,
2013.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |