Business gamification for dummies /

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any departm...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Duggan, Kris
Autres auteurs: Shoup, Kate, 1972-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : John Wiley & Sons, Inc., Ã2013.
Collection:--For dummies.
Sujets:
Atarazanas > Valencia
Internet marketing > Social aspects.
Consumer behavior > Social aspects.
Computer games > Social aspects.
Marketing sur Internet > Aspect social.
Consommateurs > Comportement > Aspect social.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Verbraucherverhalten
Spiel
Motivation
Online-Marketing
Computerspiel
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