Business gamification for dummies /

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any departm...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Duggan, Kris
Other Authors: Shoup, Kate, 1972-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons, Inc., Ã2013.
Series:--For dummies.
Subjects:
Atarazanas > Valencia
Internet marketing > Social aspects.
Consumer behavior > Social aspects.
Computer games > Social aspects.
Marketing sur Internet > Aspect social.
Consommateurs > Comportement > Aspect social.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Verbraucherverhalten
Spiel
Motivation
Online-Marketing
Computerspiel
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items