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White space is not your enemy : a beginner's guide to communicating visually through graphic, web & multimedia design /
Publisher's description: Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing t...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA :
Focal Press/Elsevier,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Publisher's description: Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: The basics of effective design that communicates its intended message; Pre-design planning; 13 layout sins to avoid; Basic typography; Working with color; Storyboarding for video, Web, and presentions; Information graphics; Mini art school, all the basics in one chapter; Outputting your work; Finally, the basics of layout, design, and visual communication for print and web in one easy-to-digest book!; "Try This" sections in each chapter include fun, hands-on activities to develop skills. The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links. |
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| Descripción Física: | 1 online resource (xx, 273 pages) : illustrations, maps, facsimiles |
| ISBN: | 9780240812823 0240812824 0240812816 9780240812816 |