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White space is not your enemy : a beginner's guide to communicating visually through graphic, web & multimedia design /

Publisher's description: Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Golombisky, Kim
Otros Autores: Hagen, Rebecca
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Focal Press/Elsevier, ©2010.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a White space is not your enemy :  |b a beginner's guide to communicating visually through graphic, web & multimedia design /  |c Kim Golombisky & Rebecca Hagen. 
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246 3 0 |a Communicating visually through graphic, web & multimedia design 
260 |a Burlington, MA :  |b Focal Press/Elsevier,  |c ©2010. 
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505 0 |a 1. What is design: making visuals & type play nice in space -- 2. Step away from the computer for research & brainstorming -- 3. I need to design this today: the works-every-time layout -- 4. Layout sins: 13 amateur errors -- 5. Mini art school: the elements & principles of design -- 6. What is a grid? & when do I need one? -- 7. Layout: where to put your type & visuals for impact -- 8. Type: what you don't know can hurt you -- 9. Color basics: choosing & using color -- 10. Adding visual appeal: working with photos & illustrations -- 11. The scoop on infographics: maximum information in minimum space -- 12. Storyboarding 101: planning visual storytelling -- 13. Multimedia components: sometimes more is more -- 14. Designing for the web: starring on the small screen -- 15. Fit to print: an overview of papers & printing -- 16. Conclusion: now that you know enough to be dangerous, thanks for stopping by -- Index. 
520 8 |a Publisher's description: Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: The basics of effective design that communicates its intended message; Pre-design planning; 13 layout sins to avoid; Basic typography; Working with color; Storyboarding for video, Web, and presentions; Information graphics; Mini art school, all the basics in one chapter; Outputting your work; Finally, the basics of layout, design, and visual communication for print and web in one easy-to-digest book!; "Try This" sections in each chapter include fun, hands-on activities to develop skills. The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links. 
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700 1 |a Hagen, Rebecca. 
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