The power of mobility : how your business can compete and win in the next technology revolution /

"From a business perspective, a new technology can introduce radical changes - changes so dramatic that they fundamentally change the nature of the business, the nature of the product, and the reasons why customers buy the product. When this happens, the rules of competition change. It is happe...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McGuire, Russell, 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2007.
Temas:
Business enterprises > Technological innovations.
Business enterprises > Computer networks > Management.
Mobile communication systems > Management.
Business planning.
Entreprises > Innovations.
Entreprises > Réseaux d'ordinateurs > Gestion.
Radiocommunications mobiles > Gestion.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Business enterprises > Computer networks > Management
Business enterprises > Technological innovations
Business planning
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The mobility age
  • Technology sets the stage
  • Redefining communications
  • The law of mobility signals transformation
  • What power?
  • Seven steps to the power of mobility
  • Introducing the seven steps
  • Digitize
  • Connect
  • Evaluate
  • Limit
  • Position
  • Protect
  • Learn from your customers
  • Conclusion: go capture the power!

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