Branding books across the ages : strategies and key concepts in literary branding /

Afficher d'autres versions (3)

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Braber, Helleke van den, 1970- (Éditeur intellectuel), Dera, Jeroen (Éditeur intellectuel), Joosten, Jos (Éditeur intellectuel), Steenmeijer, Maarten (Éditeur intellectuel)
Format: Électronique eBook
Langue:Inglés
Publié: Amsterdam : Amsterdam University Press, [2021]
Sujets:
Books > Marketing > History.
Branding (Marketing) > History.
Publishers and publishing > History.
Stratégie de marque > Histoire.
Literature: history and criticism.
Sales and marketing.
Literary Criticism > Modern.
Business & Economics > Marketing.
Literary Criticism > European.
Books > Marketing.
Branding (Marketing)
Publishers and publishing.
Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies
Electronic books.
History.
Accès en ligne:Texto completo
Search Result 1
Branding books across the ages : strategies and key concepts in literary branding /
Publié 2021
Texto completo
Électronique eBook
Search Result 2
Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding /
Publié 2021
Texto completo
Électronique
Search Result 3
Branding books across the ages : strategies and key concepts in literary branding /
Publié 2021
Texto completo
Électronique eBook
Afficher toutes les versions (4)

Documents similaires