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The truth about creating brands people love /
The quick, complete, easy-to-use guide to brand management!- 51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace.- Coverage of everything that matters, from positioning through packaging, marketing through metrics.
| Call Number: | Libro Electrónico |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Upper Saddle River, N.J. :
FT Press,
©2009.
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| Series: | Truth about (FT Press)
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |