The digital seeker a guide for digital teams to build winning experiences

"The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products-and businesses miss a vital o...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: De Datta, Raj K. (Author)
Format: Electronic eBook
Language:Inglés
Published: New York Columbia University Press [2021]
Subjects:
Electronic commerce.
Consumer behavior.
Commerce électronique.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Consumer behavior
Electronic commerce
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