Impact of e-Commerce on Consumers and Small Firms.

This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers&#...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Zappalà, Salvatore
Other Authors: Gray, Colin
Format: Electronic eBook
Language:Inglés
Published: Farnham : Ashgate Pub., 2007.
Subjects:
Electronic commerce.
Internet marketing.
Small business > Computer networks.
Consumer behavior.
Commerce électronique.
Marketing sur Internet.
Consommateurs > Comportement.
Consumer behavior
Electronic commerce
Internet marketing
Small business > Computer networks
Online Access:Texto completo

Internet

Texto completo

Error inesperado del formato de respuesta.
Holdings details from

Similar Items