Language, media and economy in virtual and real life : new perspectives /

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This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of ""names in the economy"" this collection opens this relationship to further fields of interest for the study of the role of languag...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Cotticelli-Kurras, Paola (Editor), Rizza, Alfredo, 1974- (Editor)
Format: Electronic eBook
Language:Inglés
Published: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018.
Subjects:
Economics > Language.
Économie politique > Langage.
Historical & comparative linguistics.
Semiotics > semiology.
Advertising & society.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Markenname
Marketing
Werbung
Wirtschaftssprache
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