Dictionary of advertising and marketing concepts /

"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Berger, Arthur Asa, 1933- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Walnut Creek, CA : Left Coast Press, [2013]
Sujets:
Advertising > Dictionaries.
Marketing > Dictionaries.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Marketing > General.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Advertising
Marketing
Werbung
Electronic books.
dictionaries.
Dictionaries
Dictionaries.
Dictionnaires.
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