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Media Research Methods Understanding Metric and Interpretive Approaches.

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Anderson, James A.
Format: Électronique eBook
Langue:Inglés
Publié: Thousand Oaks : SAGE Publications, Incorporated, 2011.
Sujets:
Accès en ligne:Texto completo