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Media Research Methods : Measuring Audiences Reactions and Impact.
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
London :
Sage Publications,
1999.
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| Subjects: | |
| Online Access: | Texto completo |