Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /

"A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented m...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Frawley, Andy
Format: Électronique eBook
Langue:Inglés
Publié: Hooboken, New Jersey : Wiley, 2014.
Sujets:
Customer relations.
Marketing.
Customer loyalty.
Consommateurs > Fidélité.
marketing.
BUSINESS & ECONOMICS > General.
Customer loyalty
Customer relations
Marketing
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