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Storyscaping : stop creating ads, start creating worlds /

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces ""storyscaping"" as a way to create immersive experiences that solve t...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Legorburu, Gaston (Auteur), McColl, Darren (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken : John Wiley & Sons, 2014.
Sujets:
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