The Routledge companion to advertising and promotional culture /

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The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:Historical Perspectives considers the historical roots...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: McAllister, Matthew P. (Editor), West, Emily (Editor)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : Routledge, 2013.
Series:Routledge companions.
Subjects:
Advertising.
Branding (Marketing)
Social media.
Social Media
Stratégie de marque.
Médias sociaux.
branding.
social media.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Social media
Annonsering.
Marknadsföring.
Sociala medier.
handbooks.
Handbooks and manuals.
Guides et manuels.
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