Consumer behavior knowledge for effective sports and event marketing /

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application o...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Kahle, Lynn R., Close, Angeline
Format: Électronique eBook
Langue:Inglés
Publié: New York : Routledge, ©2011.
Sujets:
Consumer behavior.
Sports > Marketing.
Special events > Marketing.
Communication in marketing.
Consommateurs > Comportement.
Événements spéciaux > Marketing.
Communication en marketing.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Reference.
GAMES > Gambling > Sports.
TRAVEL > Special Interest > Sports.
Communication in marketing
Consumer behavior
Special events > Marketing
Sports > Marketing
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