Consumer behavior knowledge for effective sports and event marketing /

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application o...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Kahle, Lynn R., Close, Angeline
Format: Electronic eBook
Language:Inglés
Published: New York : Routledge, ©2011.
Subjects:
Consumer behavior.
Sports > Marketing.
Special events > Marketing.
Communication in marketing.
Consommateurs > Comportement.
Événements spéciaux > Marketing.
Communication en marketing.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Reference.
GAMES > Gambling > Sports.
TRAVEL > Special Interest > Sports.
Communication in marketing
Consumer behavior
Special events > Marketing
Sports > Marketing
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