Comprehensive strategic management : a guide for students, insight for managers /

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A breakthrough approach to strategic management is presented in this book. Traditionally, strategic management texts have offered a largely conceptual presentation of the subject followed by a separate and dominant section containing many different types of case studies. This book breaks from that b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bolland, Eric J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2017.
Temas:
Strategic planning.
Strategic planning > Accounting.
Planification stratégique.
Planification stratégique > Comptabilité.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The importance of strategy
  • Key functions of strategic management
  • People, mission, vision and planning in strategic management
  • Internal and external analysis
  • Generic strategies and strategy dynamics
  • Strategic planning process and tools
  • Competitive analysis
  • Innovation, diffusion, disruption and entrepreneurship
  • Ethics and strategy
  • Acquisitions, joint ventures, partnerships, alliances
  • International
  • The people, power and strategy
  • Performance.

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