Media Franchising : Creative License and Collaboration in the Culture Industries /

Mostrar otras versiones (3)

While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dyn...

Descripción completa

Detalles Bibliográficos
Autor principal: Johnson, Derek, 1979- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, [2013]
Colección:Book collections on Project MUSE.
Temas:
Franchises (Retail trade)
Cultural industries.
SOCIAL SCIENCE > Popular Culture.
TECHNOLOGY & ENGINEERING > Telecommunications.
BUSINESS & ECONOMICS > Industries > Media & Communications.
BUSINESS & ECONOMICS > Franchises.
franchises.
Concessions (Commerce de detail)
Industries culturelles.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : an industrial way of life
  • Imagining the franchise : structures, social relations, and cultural work
  • From ownership to partnership : the institutionalization of franchise relations
  • Sharing worlds : difference, deference, and the creative context of franchising
  • "A complicated genesis" : transnational production and transgenerational marketing
  • Occupying industries : the collaborative labor of enfranchised consumers
  • Conclusion : future exchanges and iterations.

Ejemplares similares