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Media Franchising : Creative License and Collaboration in the Culture Industries /
While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dyn...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
New York University Press,
[2013]
|
| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 006 | m o d | ||
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| 008 | 130316s2013 nyu o 00 0 eng d | ||
| 020 | |a 9780814743492 | ||
| 020 | |z 9780814743478 | ||
| 035 | |a (OCoLC)845032745 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Johnson, Derek, |d 1979- |e author. | |
| 245 | 1 | 0 | |a Media Franchising : |b Creative License and Collaboration in the Culture Industries / |c Derek Johnson. |
| 264 | 1 | |a New York : |b New York University Press, |c [2013] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2013 | |
| 264 | 4 | |c ©[2013] | |
| 300 | |a 1 online resource (320 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Postmillennial Pop | |
| 505 | 0 | |a Introduction : an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion : future exchanges and iterations. | |
| 520 | |a While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising - a dynamic process in which media workers from different industrial positions shared in and reproduced familiar culture across television, film, comics, games, and merchandising. In this book, the author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. | ||
| 546 | |a English. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Franchises (Retail trade) |2 fast |0 (OCoLC)fst00933627 | |
| 650 | 7 | |a Cultural industries. |2 fast |0 (OCoLC)fst00885002 | |
| 650 | 7 | |a SOCIAL SCIENCE |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Telecommunications. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Franchises. |2 bisacsh | |
| 650 | 7 | |a franchises. |2 aat | |
| 650 | 6 | |a Concessions (Commerce de detail) | |
| 650 | 6 | |a Industries culturelles. | |
| 650 | 0 | |a Franchises (Retail trade) | |
| 650 | 0 | |a Cultural industries. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/22099/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2013 Complete | ||
| 945 | |a Project MUSE - 2013 Global Cultural Studies | ||