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Marketing for sustainable development : rethinking consumption models /
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behavior...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; Wiley,
2021.
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| Colección: | Agronomy and food science. Food chain management
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |