Marketing for sustainability : towards transactional policy-making /

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This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bartels, Gerard, 1947- (Editor ), Nelissen, Wil (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Tokyo : IOS ; Ohmsha, 2002.
Temas:
Sustainable development.
Sustainable development > Government policy.
Marketing.
Environmental policy > Economic aspects.
Marketing
Développement durable.
Développement durable > Politique gouvernementale.
Environnement > Politique gouvernementale > Aspect économique.
sustainable development.
marketing.
BUSINESS & ECONOMICS > Development > Sustainable Development.
BUSINESS & ECONOMICS > Environmental Economics.
Overheidsvoorlichting.
Duurzame ontwikkeling.
Beleidsvorming.
Massacommunicatie.
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