Cargando…
Public relations : theory and practice /
'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
2020.
|
| Edición: | Fourth edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a22000001i 4500 | ||
|---|---|---|---|
| 001 | OR_on1222782811 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 200714s2020 enk o 000 0 eng d | ||
| 040 | |a UKMGB |b eng |e rda |e pn |c UKMGB |d OCLCO |d OCLCF |d OCLCO |d ORMDA |d OCLCQ | ||
| 015 | |a GBC088381 |2 bnb | ||
| 016 | 7 | |a 019849400 |2 Uk | |
| 020 | |a 9781000247008 |q (ePub ebook) | ||
| 020 | |a 1000247007 | ||
| 020 | |z 9781000250800 (PDF ebook) | ||
| 020 | |z 9781000254617 (Mobipocket ebook) | ||
| 020 | |z 9781003116950 (ebook) | ||
| 024 | 8 | |a 10.4324/9781003116950 |2 doi | |
| 029 | 0 | |a UKMGB |b 019849400 | |
| 029 | 1 | |a AU@ |b 000068173736 | |
| 035 | |a (OCoLC)1222782811 | ||
| 037 | |a 9781000247008 |b Ingram Content Group | ||
| 037 | |a 9781000247008 |b O'Reilly Media | ||
| 050 | 4 | |a HM1221 | |
| 082 | 0 | 4 | |a 659.2 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Public relations : |b theory and practice / |c edited by Jane Johnston, Mark Sheehan. |
| 250 | |a Fourth edition. | ||
| 264 | 1 | |a London : |b Routledge, |c 2020. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 505 | 0 | |a Contributors<br><br>Preface -- <i>Jane Johnston and Mark Sheehan</i><br><br>PART 1: FOUNDATIONS OF PUBLIC RELATIONS<br><br>1 An overview of public relations -- <i>Jane Johnston and Clara Zawawi</i><br><br>2 A brief history of public relations in Australia and New Zealand -- <i>Mark Sheehan</i><br><br>PART 2: PROCESS AND APPLICATION OF PUBLIC RELATIONS<br><br>3 Research and evaluation -- <i>Leanne Glenny and Raveena Singh</i><br><br>4 Strategy and planning -- <i>Elspeth Tilley</i><br><br>5 Tactics -- <i>Paul Adams</i><br><br>6 Media relations -- <i>Jane Johnston</i><br><br>7 Social media -- <i>Deirdre Quinn-Allan and Emma Bennett</i><br><br>8 Integrated marketing communication -- <i>Chris Galloway</i><br><br>PART 3: WORKING WITH KEY PUBLICS AND FIELDS OF PRACTICE<br><br>9 Corporate public relations and investor relations -- <i>Damian John Gleeson</i><br><br>10 Government and political public relations -- <i>Stephen Stockwell</i><br><br>11 Community engagement and the third sector -- <i>Kristin Demetrious</i><br><br>12 Internal communication -- <i>Marianne D. Sison</i><br><br>PART 4: NAVIGATING THE CHALLENGES OF PUBLIC RELATIONS<br><br>13 Crisis and issues management -- <i>Hamish McLean</i><br><br>14 Law for public relations professionals -- <i>Mark Pearson</i><br><br>15 Ethical practice -- <i>Lelde McCoy</i><br><br>Glossary of theories -- <i>Jane Johnston</i><br><br>Index | |
| 588 | |a Description based on CIP data; resource not viewed. | ||
| 520 | |a 'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a Public relations. |2 fast |0 (OCoLC)fst01082892 | |
| 700 | 1 | |a Johnston, Jane, |d 1961- |e editor. | |
| 700 | 1 | |a Sheehan, Mark, |d 1959- |e editor. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781000247008/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||