Public relations : theory and practice /

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Johnston, Jane, 1961- (Editor ), Sheehan, Mark, 1959- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 2020.
Edición:Fourth edition.
Temas:
Public relations.
Public Relations
Relations publiques.
public relations.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Contributors<br><br>Preface
  • <i>Jane Johnston and Mark Sheehan</i><br><br>PART 1: FOUNDATIONS OF PUBLIC RELATIONS<br><br>1 An overview of public relations
  • <i>Jane Johnston and Clara Zawawi</i><br><br>2 A brief history of public relations in Australia and New Zealand
  • <i>Mark Sheehan</i><br><br>PART 2: PROCESS AND APPLICATION OF PUBLIC RELATIONS<br><br>3 Research and evaluation
  • <i>Leanne Glenny and Raveena Singh</i><br><br>4 Strategy and planning
  • <i>Elspeth Tilley</i><br><br>5 Tactics
  • <i>Paul Adams</i><br><br>6 Media relations
  • <i>Jane Johnston</i><br><br>7 Social media
  • <i>Deirdre Quinn-Allan and Emma Bennett</i><br><br>8 Integrated marketing communication
  • <i>Chris Galloway</i><br><br>PART 3: WORKING WITH KEY PUBLICS AND FIELDS OF PRACTICE<br><br>9 Corporate public relations and investor relations
  • <i>Damian John Gleeson</i><br><br>10 Government and political public relations
  • <i>Stephen Stockwell</i><br><br>11 Community engagement and the third sector
  • <i>Kristin Demetrious</i><br><br>12 Internal communication
  • <i>Marianne D. Sison</i><br><br>PART 4: NAVIGATING THE CHALLENGES OF PUBLIC RELATIONS<br><br>13 Crisis and issues management
  • <i>Hamish McLean</i><br><br>14 Law for public relations professionals
  • <i>Mark Pearson</i><br><br>15 Ethical practice
  • <i>Lelde McCoy</i><br><br>Glossary of theories
  • <i>Jane Johnston</i><br><br>Index

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