Social innovation, Inc. : 5 strategies for driving business growth through social change /

"Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are tran...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Saul, Jason, 1969-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass, ©2011.
Edición:1st ed.
Temas:
Social responsibility of business.
Social entrepreneurship.
Strategic planning.
Social change > Economic aspects.
Entreprises > Responsabilité sociale.
Entrepreneuriat social.
Planification stratégique.
BUSINESS & ECONOMICS > Structural Adjustment.
Social change > Economic aspects
Social entrepreneurship
Social responsibility of business
Strategic planning
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Social Innovation, Inc.: 5 Strategies for Driving Business Growth Through Social Change; Contents; Introduction; Part I: THE NEW ECONOMICS OF SOCIAL CHANGE; Chapter 1: THE RISE OF THE SOCIAL CAPITAL MARKET; Chapter 2: RESPONSIBILITY IS NOT A STRATEGY; Chapter 3: CORPORATE SOCIAL INNOVATION; Part II: FIVE STRATEGIES FOR CORPORATE SOCIAL INNOVATION; Chapter 4: STRATEGY ONE: CREATE REVENUES THROUGH SUBMARKET PRODUCTS AND SERVICES; Chapter 5: STRATEGY TWO: ENTER NEW MARKETS THROUGH BACKDOOR CHANNELS; Chapter 6: STRATEGY THREE: BUILD EMOTIONAL BONDS WITH CUSTOMERS.

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