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Social innovation, Inc. : 5 strategies for driving business growth through social change /
"Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are tran...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
©2011.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Saul, Jason, |d 1969- | |
| 245 | 1 | 0 | |a Social innovation, Inc. : |b 5 strategies for driving business growth through social change / |c Jason Saul. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c ©2011. | ||
| 300 | |a 1 online resource (xii, 231 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market. Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding. Offers step-by-step guidance for creating economic value through positive social change. Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy."-- |c Provided by publisher. | ||
| 505 | 0 | |a Social Innovation, Inc.: 5 Strategies for Driving Business Growth Through Social Change; Contents; Introduction; Part I: THE NEW ECONOMICS OF SOCIAL CHANGE; Chapter 1: THE RISE OF THE SOCIAL CAPITAL MARKET; Chapter 2: RESPONSIBILITY IS NOT A STRATEGY; Chapter 3: CORPORATE SOCIAL INNOVATION; Part II: FIVE STRATEGIES FOR CORPORATE SOCIAL INNOVATION; Chapter 4: STRATEGY ONE: CREATE REVENUES THROUGH SUBMARKET PRODUCTS AND SERVICES; Chapter 5: STRATEGY TWO: ENTER NEW MARKETS THROUGH BACKDOOR CHANNELS; Chapter 6: STRATEGY THREE: BUILD EMOTIONAL BONDS WITH CUSTOMERS. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Social entrepreneurship. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Social change |x Economic aspects. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Entrepreneuriat social. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Structural Adjustment. |2 bisacsh | |
| 650 | 7 | |a Social change |x Economic aspects |2 fast | |
| 650 | 7 | |a Social entrepreneurship |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Saul, Jason, 1969- |t Social innovation, Inc. |b 1st ed. |d San Francisco : Jossey-Bass, ©2011 |z 9780470614501 |w (DLC) 2010024713 |w (OCoLC)607989077 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780470614501/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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