Marketing hope : get-rich-quick schemes in Siberia /

Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schiffauer, Leonie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Berghahn Books, 2019.
Temas:
Fraud > Russia (Federation) > Siberia.
Multilevel marketing > Russia (Federation) > Siberia.
Investments > Russia (Federation) > Siberia.
Capitalism > Russia (Federation) > Siberia.
Fraude > Russie > Sibérie.
Vente pyramidale > Russie > Sibérie.
Investissements > Russie > Sibérie.
SOCIAL SCIENCE > Criminology.
BUSINESS & ECONOMICS / Marketing / Multilevel
Capitalism.
Fraud.
Investments.
Multilevel marketing.
Russia (Federation) > Siberia.
Acceso en línea:Texto completo
Descripción
Sumario:Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.
Descripción Física:1 online resource (175 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781789200133
178920013X

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