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Marketing hope : get-rich-quick schemes in Siberia /
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Berghahn Books,
2019.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Schiffauer, Leonie, |e author. | |
| 245 | 1 | 0 | |a Marketing hope : |b get-rich-quick schemes in Siberia / |c Leonie Schiffauer. |
| 246 | 3 | 0 | |a Get-rich-quick schemes in Siberia |
| 264 | 1 | |a New York : |b Berghahn Books, |c 2019. | |
| 300 | |a 1 online resource (175 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Capitalism in Aga -- American dream or pyramid scheme? -- Spiritual capitalism -- Pyramids of intimacy -- Pyramids and their products -- Power in the pyramids -- Conclusion. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on March 09, 2020). | |
| 520 | |a Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment. | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 650 | 0 | |a Fraud |z Russia (Federation) |z Siberia. | |
| 650 | 0 | |a Multilevel marketing |z Russia (Federation) |z Siberia. | |
| 650 | 0 | |a Investments |z Russia (Federation) |z Siberia. | |
| 650 | 0 | |a Capitalism |z Russia (Federation) |z Siberia. | |
| 650 | 6 | |a Fraude |z Russie |z Sibérie. | |
| 650 | 6 | |a Vente pyramidale |z Russie |z Sibérie. | |
| 650 | 6 | |a Investissements |z Russie |z Sibérie. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Criminology. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
| 650 | 7 | |a Capitalism. |2 fast |0 (OCoLC)fst00846425 | |
| 650 | 7 | |a Fraud. |2 fast |0 (OCoLC)fst00933786 | |
| 650 | 7 | |a Investments. |2 fast |0 (OCoLC)fst00978234 | |
| 650 | 7 | |a Multilevel marketing. |2 fast |0 (OCoLC)fst01028898 | |
| 651 | 7 | |a Russia (Federation) |z Siberia. |2 fast |0 (OCoLC)fst01243666 | |
| 776 | 0 | 8 | |i Print version: |a Schiffauer, Leonie. |t Marketing hope. |d New York : Berghahn Books, 2019 |z 9781789200126 |w (DLC) 2019004495 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctv287sgb3 |z Texto completo |
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