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American business abroad : Ford on six continents /

"American Business Abroad: Ford on Six Continents, by Mira Wilkins and Frank Ernest Hill, documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archive...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wilkins, Mira
Otros Autores: Hill, Frank Ernest, 1888-1969
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge [England] ; New York : Cambridge University Press, 2011.
Edición:New ed. /
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:"American Business Abroad: Ford on Six Continents, by Mira Wilkins and Frank Ernest Hill, documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid-1920s spanned six continents. It faced wars, nationalism, numerous government restrictions, and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. It is a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business."--Publisher's website
Notas:Originally published: Detroit : Wayne State University Press, 1964.
Descripción Física:1 online resource (xxvii, 541 pages) : illustrations, portraits
Bibliografía:Includes bibliographical references (pages 445-514) and index.
ISBN:9781139078832
1139078836
9780511842320
0511842325