American business abroad : Ford on six continents /

"American Business Abroad: Ford on Six Continents, by Mira Wilkins and Frank Ernest Hill, documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archive...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wilkins, Mira
Otros Autores: Hill, Frank Ernest, 1888-1969
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge [England] ; New York : Cambridge University Press, 2011.
Edición:New ed. /
Temas:
Ford Motor Company.
Ford Motor Company
BUSINESS & ECONOMICS > Industries > Automobile Industry.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • First venture
  • Probing for markets
  • Model T: triumph and fable
  • The alchemy of war
  • Steps in expansion
  • The sun never sets
  • Prosperity and frustration
  • The missionary spirit
  • The best-laid plans
  • Marriage of convenience
  • Time of desperation
  • A world disturbed
  • Extreme of nationalism
  • The British empire
  • On both sides of World War II
  • The crippled phoenix
  • The new company
  • Manufacturing for world markets: from Dagenham to Geelong
  • New times, new faces, new policies.

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