SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth /
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Nenonen, Suvi |
Otros Autores: | Storbacka, Kaj |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bingley :
Emerald Publishing Limited,
2018.
©2018 |
Temas: | |
Acceso en línea: | Texto completo Texto completo |
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