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SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth /
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2018.
©2018 |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Front Cover; SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth; Copyright Page; Contents; Acknowledgments; Preface; 1 Your Strategy Playbook Has Expired; Nokia: From Hero to Zero by Doing Everything by the Book; Hero Best Products and Most Efficient Supply Chain; Zero: Expiry of Nokia's Strategy Playbook; Nokia's Expired Playbook May Be Your Book!; Uber: Transforming Transport by Intuitive Market Shaping; Poor Market View Makes for Poor Strategy; Markets Are Not Industries!; Don't Think Product Markets, Either!
- The Poor View Impoverishes Strategy from Every AngleEmbrace the Rich Reality of Market Systems; Markets Are Complex Adaptive Systems; What the System View Tells Us about Markets: Emergence, Design, and More; The Function of a Market System Is Exchange, for the Purpose of Value Creation; Markets Are Socially Constructed, so You Can Reconstruct Them, too; Putting It All on the Table: Rich and Poor Views, Side by Side; The Pay-off: Strategies for Market Shaping; What Is Market Shaping Anyway?; FAQs about Market Shaping; The Strategic Baby and the Bathwater.
- Making the Rich View Actionable: Introducing the "Market Fan;The Rest of the Book; 2 Frame Your Market; UPS: Thinking Outside the Boxes; "So, What Do You Do?" : Define Your Business; Your Business Definition Frames Your Market; Your Frame Filters and Interprets Intel; Beware! The Product View Worms Its Way in through Restrictive Business Definitions; Cast Out the Worm! Polish Your Frame for Clarity, Point It for Choice; Brainstorm New Business Definitions by Zooming Out and Zooming In; Zoom Out: Leave Product Myopia Behind; Focus on Firm Resources and Capabilities.
- Focus on Network Resources and CapabilitiesFocus on Customer Processes and Situations; B2B : Improving Customers' Processes; B2C : From Customer Processes to Consumer Practices; Focus on Other Beneficiaries' Processes and Situations; Zooming Out Too Far: Beware Reckless Diversification; Zoom In: Find Growth Pockets and Adjacencies; Zooming In as Turbocharged Market Segmentation; The Tool for Zooming In Is the Business Arena Generator; Three Broad Applications of the Business Arena Generator; Customize Your Own Arena Generator; Starbucks: A Zooming In Success Story.
- Decouple Market Shaping and Business Redefinition3 Shape Your Market; Stora Enso: Many-Layered Market Shaping; Exchange: What Is Sold, How It Is Priced, and How Buyers and Sellers Find Each Other; Sales Item: What Is Being Exchanged, Exactly?; Pricing: How Much Is It Worth?; Matching Methods: How Do Sellers and Buyers Find Each Other?; Network: Right Partners, Right Know-How, Right Infrastructure; Actors: Do We Have the Right Actors in Our Network?; Roles and Know-How: Is Work Division Optimal; Does Everyone Know What They Need to Know?