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EBOOKCENTRAL_ocn993060251 |
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20240329122006.0 |
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170708s2012 xr o 000 0 cze d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d LOA
|d OCLCO
|d K6U
|d OCLCF
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
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|a 9788021062047
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|a 8021062045
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|a AU@
|b 000067288577
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|a (OCoLC)993060251
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|a K1032.C6
|b .S537 2012
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|a 343.08
|2 23
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|a UAMI
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|a Škapa, Radoslav.
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|a Reklamační politika a její ekonomické souvislosti.
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260 |
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|a Brno :
|b Masarykova univerzita,
|c 2012.
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300 |
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|a 1 online resource (192 pages)
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336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a The book deals with the issue of warranty claims and what foreign literature refers to as "return policy", which means a way of warranty-claim management that the seller receives in respect of material defects of a product and possibly even defects subjectively perceived by the customer. The return policy is presented primarily as a marketing tool that participates in forming of a so-called "extended product". Three empirical studies supplement the text.
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Warranty.
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650 |
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|a Garantie.
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650 |
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7 |
|a warranties.
|2 aat
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650 |
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|a Warranty
|2 fast
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758 |
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|i has work:
|a Reklamační politika a její ekonomické souvislosti (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3qPcjM7QtdKvQYpfTKC43
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Škapa, Radoslav.
|t Reklamační politika a její ekonomické souvislosti.
|d Brno : Masarykova univerzita, ©2012
|z 9788021061231
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856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4887044
|z Texto completo
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938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL4887044
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994 |
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|a 92
|b IZTAP
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