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Reklamační politika a její ekonomické souvislosti.
The book deals with the issue of warranty claims and what foreign literature refers to as "return policy", which means a way of warranty-claim management that the seller receives in respect of material defects of a product and possibly even defects subjectively perceived by the customer. T...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Checo |
| Publicado: |
Brno :
Masarykova univerzita,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The book deals with the issue of warranty claims and what foreign literature refers to as "return policy", which means a way of warranty-claim management that the seller receives in respect of material defects of a product and possibly even defects subjectively perceived by the customer. The return policy is presented primarily as a marketing tool that participates in forming of a so-called "extended product". Three empirical studies supplement the text. |
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| Descripción Física: | 1 online resource (192 pages) |
| ISBN: | 9788021062047 8021062045 |