Diversity in Advertising : Broadening the Scope of Research Directions.

Mostrar otras versiones (2)

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and n...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Williams, Jerome D.
Otros Autores: Lee, Wei-Na, Haugtvedt, Curtis P.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2004.
Temas:
Advertising > Psychological aspects.
Communication in marketing.
Consumers > Attitudes.
Publicité > Aspect psychologique.
Communication en marketing.
Consommateurs > Attitudes.
Advertising > Psychological aspects
Communication in marketing
Consumers > Attitudes
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares