The psychology of advertising /

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"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Fennis, Bob Michaël, 1968- (Autor), Stroebe, Wolfgang (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, [2021]
Edición:Third edition.
Temas:
Advertising > Psychological aspects.
Consumer behavior > Psychological aspects.
Consumers > Attitudes.
Publicité > Aspect psychologique.
Consommateurs > Comportement > Aspect psychologique.
Consommateurs > Attitudes.
Advertising > Psychological aspects
Consumer behavior > Psychological aspects
Consumers > Attitudes
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